Creator guide

Running an event on Vwaza

Vwaza Events lets you sell tickets to something happening at a set time, then lets ticket holders in: through a door, through a live stream, or both. This guide covers the whole thing, from a draft to the money settling.

Written for creators using Vwaza Studio.

01

What this is

You have something happening at a set time. Vwaza sells the way in, and then checks it at the moment people arrive.

One ticket, two doors

A ticket answers one question: are you allowed in? Vwaza asks that question in two places and gets the same answer from the same ticket.

At a venue
Someone on the gate scans the ticket from their phone and it is marked used.
On a stream
Vwaza checks the same ticket before the video will play, and refuses if there isn't one.

This is why a show that is both at once costs you nothing extra to run. The gate and the stream are the same lock.

What you get

A page to send people
Poster, time, and the ways in. One link, shared wherever your audience already is.
A checkout
Fans buy or claim a ticket. Free tickets still get claimed, so you still know who is coming.
A control room
Where you broadcast from, watch the door, and end the show.
A scanner anyone can run
On their own phone, without an account or a place on your team.
Money that settles
Ticket sales land in your payout account after the event.
It is not a place fans browse for something to do.There is no listings page pulling in strangers. People come because you sent them the link. Vwaza handles everything after that.
02

What you can run

The same three choices stretch a long way. A stadium concert and you with a microphone at midnight are the same setup, answered differently.

Event types

You pick a type when you create the event. It shapes how the event is presented to fans; it does not restrict anything else you can do.

Concert
A show, ticketed or free
Single release
Built around one track
Listening party
Play a record with an audience
Workshop
Teach something
Meet & greet
Time with fans
Collaboration
Shared with another creator
Album release
Built around a full record
Other
Anything the list misses

How people attend

In person
Fans come to a venue. You add the venue and poster next.
Live stream
Fans watch on Vwaza TV. You add tickets and your stream setup after saving.
Both
A venue show that also streams live on Vwaza.
This one is locked once the event is created.Everything else can be edited while the event is a draft, but you cannot turn an in-person show into a stream afterwards. Create a new event instead.

Where the stream lives

If people attend online, you choose who hosts the video.

Vwaza Live
Sell tickets, fans watch on Vwaza TV, replay included. Vwaza handles the video.
External stream link
Stream on another platform; Vwaza sells the tickets and points fans to your link.

The rest of this guide covers Vwaza Live. If you pick an external link, you can stop after Publish and share.

03

Create the event

Nothing is public until you say so. You save a draft first, then add the poster, tickets and stream setup before publishing.

  1. 1Open Studio and choose Events. Then Create an event.
  2. 2Give it a title and a type. The title is what fans see.
  3. 3Set when it starts. An end time is optional; add one if you want the length advertised. Pick the timezone your audience is in, not the one your laptop is in.
  4. 4Choose how people attend - in person, live stream, or both.
  5. 5Add a cover image and a description. These can wait, but the poster is the first thing a fan sees.
  6. 6Save the draft. Your event stays private until you publish it.
Once the event is published, its date and time are locked.Set them properly before you publish, or you will be creating a new event and moving people across.
04

Tickets

A ticket tier is a way in. Most events need one. Some need several.

Each tier carries a name, a price, how many exist, and how many one person can buy at once. A tier priced at zero is a free way in - fans still claim a ticket, so you still know who is coming.

  1. 1Open your draft event and add a tier. Name it something a fan would recognise: General admission, Front row, Livestream.
  2. 2Set the price and how many you are selling. Leaving quantity high effectively means unlimited.
  3. 3Add more tiers if you need them. Fans choose between them at checkout.
Free and paid tiers behave differently for streaming.If any tier is free, anyone can watch, so putting the stream on X or Facebook gives nothing away. If every tier costs something, Vwaza treats the event as paid and guards it.
05

Publish and share

Publishing makes the event page real and gives you a link to send people.

  1. 1Check the poster, the time, and the tiers. After this the date is fixed.
  2. 2Publish. For a Vwaza Live event, your stream is set up at this point - the server and stream key appear in the control room.
  3. 3Copy the share link from the control room and send it wherever your audience is.
06

Go live

Every broadcast runs from the control room: your picture, whether the stream is actually reaching people, the share link, the door, and the button that ends the show.

There are three ways to get video into it. They differ only in how much control you want at your end, and they are indistinguishable to your audience.

From your browser

No software, no stream key. Open the event in Studio, pick your camera and microphone, and press Go live. Best when it is just you and a camera.

From OBS or your phone

Use this when you have a mixer, several cameras, or you want to play a record over the stream. Works with OBS on a computer and Larix Broadcaster on a phone.

Connecting OBS

  1. 1Open the event in Studio and expand Setup and details.
  2. 2Copy the Server address. In OBS this goes in Settings, then Stream, as the server.
  3. 3Reveal and copy the Stream key and paste it beside the server. Treat it like a password - anyone holding it can broadcast to your event.
  4. 4Press Start Streaming in OBS. The event page goes live on its own; there is no second button to press in Vwaza.
Playing your album on stream?Add your tracks as a media playlist source in OBS, or capture your computer audio.
Lost the key, or shared it by accident?Regenerate it in Setup and details. The old key stops working immediately, so do not do this mid-show.

Going live without planning ahead

Go live now publishes a live event straight away and drops you in the control room. You give it a title, decide whether it is free or ticketed, and choose camera or encoder. Use it when something is happening and you want an audience for it in the next two minutes.

07

Put the same show on X and Facebook

One broadcast, going out on Vwaza and on the platforms where your audience already is. You connect a destination once and reuse it for every event.

It works the same whether you are streaming from your browser or from OBS, and you can cut either platform mid-show without interrupting the Vwaza stream.

Connect X

Going live on X needs an X Premium subscription.Without it, X will not offer RTMP at all.
  1. 1Go to studio.x.com signed in as the account that will broadcast.
  2. 2Open Sources and choose Create Source. Name it, leave RTMP selected, and pick the region closest to you.
  3. 3Copy the RTMPS URL and the stream key that X shows on that source.
  4. 4In Studio, open Setup and details, then Connect X, and paste both.
Use the exact URL X gives you.X hands out a different address per region, so a URL copied from a guide will look right and quietly fail.

Connect Facebook

  1. 1Go to facebook.com/live/producer and choose the streaming-software option rather than the camera.
  2. 2Turn on the persistent stream key. This matters - see below.
  3. 3Copy the server URL and the stream key, then paste them into Connect Facebook in Studio.
It has to be the persistent key.Vwaza saves your destination once and reuses it for every event. Facebook's ordinary key is tied to a single broadcast, so it would work the first time and then silently stop.

Turning it on for a show

Destinations are saved against your account, not against one event, so you connect once. Before or during a broadcast, open Setup and details and switch on the ones you want.

Simulcast is off at the start of every broadcast.It is never remembered from last time. If you want it on, you turn it on - deliberately, every show.

Paid events

You can put a paid show on X or Facebook, and sometimes that is exactly right: a few songs out in the open pulls people toward the ticket. But it is worth being clear-eyed about it, so Vwaza is too.

  1. 1Turning a destination on asks you to confirm, naming what happens: anyone on that platform can watch without a ticket.
  2. 2A warning stays on screen for as long as you are broadcasting a paid event externally. It does not fade.
  3. 3Cut external stops the outside platforms and leaves the Vwaza stream running. Ticket holders never notice. It sits away from End broadcast so the two are hard to confuse.

External platforms stop within about thirty seconds of cutting.

What is not covered yet

YouTube and Twitch use the same mechanism and will follow. Connecting X or Facebook by signing in, rather than pasting a key, is not available - X has no way to offer it, and the Facebook version needs a review we have not completed.

08

Replay

What happens to the recording when the stream ends. Chosen per event, before you go live.

Included for ticket holders
The recording stays watchable for a week after the show.
On sale after the show
People who missed it can still buy access to the recording.
Live only
When the stream ends, it is gone.
Live only means deleted, not hidden.The recording is removed when the broadcast ends and cannot be recovered.
09

Tickets and helping at the door

Creators build events in Vwaza Studio. Fans can find an event through Vwaza Events or a creator's shared link, then buy tickets wherever Vwaza makes that event available.

One ticket across Vwaza

Your ticket is tied to your Vwaza account. Use it to enter a physical event or, for online and hybrid events, to unlock the stream. Keep the confirmation and sign in with the account used to buy or claim the ticket.

Help scan tickets on the day

A creator can invite trusted fans to help at the door. It is a simple way to support an event and create an income opportunity: the organiser sets any payment arrangement, while Vwaza records each scan for the event.

  1. 1Get an invite from the creator. They send a short scanner code for that specific event.
  2. 2Open any Vwaza app and enter the code. You are assigned only to that event, and access expires when it ends.
  3. 3Use the gate scanner on your phone. Scan ticket QR codes or enter a ticket code manually. Scans can be queued offline and sync when your connection returns.
Scanner access is event-specific.The creator can see admissions and revoke scanner access at any time. Only scan tickets when you have been invited by the event organiser.
10

At the door

For events people physically walk into. Anyone you trust can check tickets from their own phone, without an account on your team.

  1. 1Generate an invite from the event's door section and send the code over WhatsApp.
  2. 2They enter the code in any Vwaza app and become a scanner for this event only. It expires when the event ends.
  3. 3They open the gate scanner and scan tickets as people arrive. If a phone camera will not read a code, they can type it in by hand.
  4. 4You watch the entries list - every admission attempt from every gate, including duplicates and invalid tickets.
Scanners keep working without signal.Scans are held on the phone and sync when the connection returns, so a gate with no reception still moves. You can revoke any scanner at any time.
11

After the show

Ending the broadcast closes the event, settles the recording according to your replay choice, and stops any external platforms you were streaming to.

Ticket sales settle to your payout account on Vwaza's usual schedule.

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