Pre-save Features

Let fans save unreleased music to their libraries before the official release date.

What is PreSave?

PreSave is completely free for fans. They add upcoming releases to their library before the official release date - no payment is involved. When your content goes live, it automatically appears in their saved music on music.vwaza.com. Unlike paid Pre-Orders, PreSave focuses on maximizing day-one engagement rather than generating upfront revenue. Manage your PreSave campaigns from studio.vwaza.com.

Perfect For

  • Building anticipation for new releases
  • Maximizing first-day engagement and purchases
  • Growing your fanbase with scheduled releases
  • Managing album rollouts strategically

PreSave vs Other Features

  • PreSave: Free for fans, automatic library addition on release day
  • Pre-Orders: Fans pay upfront, content delivered on release day
  • Early Access: Exclusive content access for invited fans
  • Progressive Release: Public releases of individual album tracks

PreSave is Always Free

Pre-saves never involve payment. Fans simply add your upcoming release to their library at no cost. For paid pre-release options, use Pre-Orders instead.

Creating Your First Campaign

1

Upload Your Content

Upload your single or album and set the status to "Draft" or "Ready for Release".

2

Create PreSave Campaign

Go to your content page on studio.vwaza.com and click "Create PreSave Campaign".

3

Set Release Details

Choose your release date, campaign messaging, and target audience.

4

Share Your PreSave Link

Promote your PreSave link on social media and with your fanbase.

Campaign Management

Campaign Settings

Configuration Options

  • Campaign Duration: Set start and end dates, from 1 day to several months before release
  • Geographic Targeting: Choose which countries can access your campaign
  • Custom Artwork & Messaging: Use specific artwork and description that may differ from the final release

Campaign States

Active

Users can discover and presave your content.

Paused

Temporarily stops new presaves while keeping existing ones.

Ended

Campaign has reached its end date or the content has been released.

Album Release Strategy

Release individual tracks from your album while keeping others as "Pending". This creates anticipation and gives fans a reason to return for new tracks.

Track Statuses

  • Released Tracks: Available for purchase and listening
  • Pending Tracks: Visible in album but not playable

Best Practices for Album Rollouts

  • Plan your release schedule 4-8 weeks in advance for maximum impact
  • Release your strongest tracks first to build anticipation for the full album
  • Use pending tracks as conversation starters and sneak peeks

PreSave Analytics

Total PreSaves

Track how many users have presaved your content.

Daily Growth

Monitor presave momentum leading up to release.

Geographic Distribution

See which regions are most excited for your release.

Conversion Rate

Understand how presaves translate to actual purchases on release day.

Using Analytics for Strategy

Adjust Based on Data

  • High PreSave Numbers: Consider extending your campaign or planning additional content
  • Low Engagement: Review your marketing strategy or adjust release timing
  • Strong Regional Interest: Consider targeted promotion or touring in those areas

Common Questions

Can I edit a campaign after it's live?

Yes, you can update campaign details like description, artwork, and end date. However, you cannot change the core content or drastically alter the release date once users have presaved.

What happens when I release the content?

All users who presaved will automatically receive notifications and the content will appear in their libraries. The PreSave campaign ends automatically when content is released.

How long should I run a campaign?

Most successful campaigns run 2-6 weeks before release. Singles typically need 1-3 weeks, while albums benefit from longer campaigns (4-8 weeks) to build substantial anticipation.

Can I have multiple campaigns running?

Yes, you can run campaigns for different pieces of content simultaneously. However, avoid overwhelming your audience with too many simultaneous campaigns.