Early Access Features

NEW

Give select fans exclusive access to your completed music before the official public release date.

What is Early Access?

Early Access lets you give a select group of fans exclusive access to your completed music before the official public release. This invitation-only feature creates excitement, rewards dedicated supporters, and builds momentum for your main release. Manage your Early Access campaigns from studio.vwaza.com, and fans discover and access content on music.vwaza.com.

Key Benefits

Build anticipation and buzz before your official release
Reward loyal fans with exclusive access
Gather early feedback to refine your release strategy
Strengthen fan relationships through exclusivity
Generate direct sales revenue before the official release date

Early Access vs Progressive Release

Key Differences

Early Access: Private, invitation-only access to complete content
Progressive Release: Public releases of individual album tracks over time
Use Together: Release progressive singles publicly while giving Early Access to the full album privately

Setting Up Early Access

Create or Edit PreSave Campaign

Enable Early Access

Click on the "Early Access" tab and toggle the feature on.

Configure Settings

Set access tier, participant limit, start date, and access description.

Send Invitations

Use the invitation dialog to send emails to your selected fans.

Configuration Options

User Limit

Set the maximum number of fans who can access your content early. Control exclusivity by capping participants.

Access Duration

Set your campaign duration from 1 to 365 days before the official release.

Access Tier

Select GENERAL, PREMIUM, or VIP access level for your campaign.

Custom Invitation Message

Add a personalized invitation message explaining the Early Access experience to your fans.

Pricing Options

Early Access campaigns can be either free or paid, giving you flexibility to reward loyal fans or generate additional direct sales revenue. Creators keep 80% of all paid Early Access sales.

Free Access

Best for building fan loyalty and growing your fanbase.

Higher acceptance rates
Great for new releases and singles
No payment processing required

Paid Access

Best for premium albums, exclusive content, and special editions. Minimum price is $0.99.

Generate direct sales revenue before release
Supports cards, PayPal, and Apple Pay
Flexible pricing from $0.99 minimum with no upper limit

Pricing Strategy

Pricing Tips

Start with free campaigns to build your audience, then introduce paid options for premium content. Experiment with different price points and include exclusive content like behind-the-scenes material to justify paid access. Create urgency with limited-time access or early bird pricing.

Access Tiers

Three tiers let you segment your audience and create different levels of exclusivity for your most engaged fans.

VIP (Premium Tier)

Earliest access (7+ days before release)
Exclusive content and behind-the-scenes
Priority customer support
Special recognition badges
Limited to your top supporters

Premium (Mid Tier)

Early access (3-7 days before release)
Bonus content and extras
Community features access
Moderate exclusivity
For engaged regular fans

General (Base Tier)

Early access (1-3 days before release)
Standard content access
Basic notification preferences
Open to wider audience
For general fan base

Choosing the Right Tier

Start with General tier for broader reach, then create VIP campaigns for special releases. Segment your audience based on engagement levels, purchase history, or fan club membership status.

Managing Invitations

Add multiple email addresses separated by commas or line breaks. The system supports up to 1,000 invitations per batch. You can personalize each invitation with a custom message (up to 500 characters) and set an expiry window of 1-30 days.

Invitation Status Tracking

Pending

Invitations sent but not yet accepted by fans.

Accepted

Fans who have successfully joined your Early Access.

Expired

Invitations that have passed their expiry date. These can be resent.

Bounced

Invitations that could not be delivered due to invalid email addresses.

Campaign Analytics

Track your Early Access campaign performance from studio.vwaza.com with detailed analytics including invitation acceptance rates, revenue generated, and fan engagement metrics.

Fan Experience

Email Invitation

Personalized invitation with artist message and exclusive preview.

Secure Payment (if required)

One-click payment process. Free invitations skip directly to access.

Instant Access

Immediate access to exclusive content and downloads in their fan dashboard.

VIP Treatment

Special badges, exclusive discussion groups, and recognition as an early supporter.

Exclusive Content

Full track or album access
High-quality downloads
Bonus tracks and remixes
Behind-the-scenes footage

Community Access

Exclusive fan discussion groups
Direct artist interactions
Early access member badges
Priority support and updates

Seamless Access for Everyone

Temporary accounts are automatically created for non-Vwaza users, removing barriers while maintaining security. No signup is required for early content access, and fans can upgrade to a permanent account later.