Brand
African entertainment. World stage.
The official Vwaza logos, colours, typography and voice - everything partners and press need to tell the Vwaza story with us.
Logos
Use the colour marks on light backgrounds and the white marks on navy or ink. Always work from these files - never trace, redraw or screenshot a logo from a website or app.
Vwaza
Wordmark, white on dark
Vwaza Music
App mark
Vwaza Studio
App icon
Vwaza Podcasts
Full lockup, colour
Vwaza Podcasts
Icon, white on dark
Need another format or a mark you don't see here? Write to info@vwaza.com
Colour
Five brand colours. Lime leads, navy anchors, forest carries confirmation and growth. Gray and brown are supporting accents. Click a value to copy it.
Vwaza Lime
Vwaza Blue
Vwaza Forest
Vwaza Gray
Vwaza Brown
Not in the palette: teal. Vwaza uses two greens only - Lime and Forest. Anything in between is off-brand.
Typography
One typeface does the whole job. Weight and size create hierarchy; decoration does not.
Host Grotesk
Weights 300 - 800, roman & italic. Free via Google Fonts.
Voice
Plain, direct, proud. Short sentences that lead with the benefit to the creator or the fan. Pan-African in outlook, never generic.
Boilerplate - about Vwaza
Vwaza is Africa's entertainment ecosystem - music, film, television and podcasts from African creators, streamed to the world. Fans stream for free, buy the work they want to keep, and back creators directly; creators set their own prices and are paid in 13 local currencies, straight to mobile money, bank or card. Vwaza Multimedia Inc. is headquartered in Lilongwe, Malawi. Learn more at vwaza.com.
Usage
Do
- Work from the supplied master files and keep clear space around every mark.
- Reverse the wordmark to white on navy or ink, and keep the lime chevron lime.
- Let one typeface and a decisive palette carry the design - hierarchy through weight, not decoration.
- Lead every product name with Vwaza - Vwaza Music, Vwaza Studio, Vwaza Podcasts, Vwaza Store, Vwaza TV.
Don't
- Introduce teal, or any green between lime and forest.
- Place the white wordmark on a light background, or the colour wordmark on a dark one.
- Substitute the typeface - no system sans in place of Host Grotesk.
- Stretch, recolour or crowd the logo, or recolour the chevron.
Responsible use
The Vwaza name, logos and brand assets on this page are the property of Vwaza Multimedia Inc. They are provided for editorial and approved partner use only and must be used responsibly, in line with these guidelines. Do not alter the marks, imply endorsement or affiliation, or use them in misleading, harmful or unlawful contexts. Misuse of these assets may carry legal consequences, including trademark enforcement, and Vwaza reserves the right to withdraw permission to use them at any time.
Brand & press enquiries
info@vwaza.comLogo files, product screenshots, founder photos and interview requests - one address for all of it. Co-branded artwork needs approval before publication.