The Legacy Finds a Home: Phyzix Moves 200+ Song Catalog to Vwaza Music

Thoko Kadewere
In a move that signals a tectonic shift in the Malawian music economy, Hip Hop legend Phyzix has officially transitioned his entire musical legacy to the Vwaza Music platform. This is not a standard music distribution deal; it is a monumental catalog preservation partnership that provides a digital home for works spanning nearly two decades of cultural history, with over 200 songs from the raw hunger of Cholapitsa to the refined dominance of the MPHUNGU era.
By choosing Vwaza as the digital library for his journey, Phyzix has embodied the Vwaza Multimedia vision of being the definitive home for artists, and encapsulated the importance of cultural archiving and documentation. These are especially important in the digital age, where information can get lost just as quickly as it is found, and where years of hard work can be lost to viruses or the swift press of the delete button.
Making Legacy Moves
While commenting on the development, Joel Fickson Ngozo, the CEO and Founder of Vwaza Multimedia, emphasized the company’s role in preserving African art works. “This all started with us wanting African artists to earn better and be seen, but now it’s bigger than that. We have moved into the territory of cultural preservation, and we take our role as the protector of musical narratives very seriously.”
For an artist with a catalog of this magnitude, Phyzix’s move represents a shift away from disposable digital content toward a model that protects their life’s work.
When asked why he chose Vwaza as a long-term digital home for his catalog and creative journey, Phyzix emphasized that the decision was rooted in identity.
"Moving my catalog to Vwaza was not just a distribution decision. It was a legacy decision. We are talking about over 200 songs, almost two decades of music, growth, risks, victories, experiments, pain, faith and evolution. From 'Cholapitsa' to the MPHUNGU era, this catalog tells a story not just about Phyzix, but about the evolution of Malawian Hip Hop itself."
It is for this exact reason that Vwaza’s developers embedded features like Intelligent Exploration to support such shifts and make music consumers’ relationship with an artists’ music more seamless and enjoyable, since it is packed in one intimate interface. Phyzix, commenting on this, shows that he too, values how his fans interact with his music.
“What attracted me to Vwaza is the vision of building a true African digital home for African content. I wanted a place where my journey could live permanently, be organized properly and remain accessible to both longtime supporters and a new generation discovering the music for the first time. There is something powerful about a fan being able to trace the full journey in one place and hear the growth album by album, era by era, mindset by mindset.”
“As artists, we often think only about the next release, but at this stage of my career, I am also thinking about preservation, ownership and cultural documentation. Vwaza understands that music is not disposable content. It is history. It is identity. It is legacy.”

Economic Empowerment and Artist Value
At the beginning of this year, Vwaza adopted a new core pillar, "Power to the People". It is a theme that advocates for artists’ earning potential, and is embodied through various foundational efforts, such as the ability for artists to set their own prices on the Vwaza Music app. Not only does this freedom propel artists’ individuals lives and brands, it is also a key factor in the budding African Creator Economy, which studies reveal will be worth $200B by 2030. Our work taps directly into this projection, catapulting Malawian creators right into the heart of the economy that fuels these findings. Our platform also removes bottlenecks such as traditional subscription tiers or intrusive ads, which most consumers find interfering and annoying.
As such, you can see Vwaza’s intentional investments and choices, often made after consultatitons with experts, to ensure that 100% of support reaches the artist, who often do not realise the full financial potential of their music. Since artists are the heart of our work, our creations are often developed to remove major pain points.
Phyzix, who has been in the music scene for over two decades, admitted that even an artist of his caliber has not been spared by financial arguments within the industry. He said, "One of the biggest problems African artists have faced for years is the lack of control over the value of our own work... The ability to set my own prices on Vwaza represents something deeper than monetization. It represents empowerment. It tells creators that their work has value and that they can build sustainable businesses around their art without waiting for external validation."
“It changes the psychology of being an artist in Malawi. It tells creators that their work has value and that they can build sustainable businesses around their art without waiting for external validation. At the same time, I appreciate that Vwaza still allows flexibility. Fans can stream freely, support directly or purchase intentionally. That balance is important.”
“As someone who has survived multiple eras of this industry, I believe the future of African music will belong to artists who understand both creativity and ownership. Talent alone is no longer enough. Artists must also think like entrepreneurs, archivists and brand builders. Platforms like Vwaza help move that conversation forward.”
When Authenticity Trumps Trends
Vwaza lauds itself as an entity that uses the highest and most sophisticated of technologies to reimagine the sounds of Africa. Instead of chasing global trends, we focus on features that blend human behaviours with responsive technologies. For instance, our Connect feature on the Vwaza Music app allows fans to discover music through their “musical peers” and community. These developments are part of why Phyzix entrusted his work with Vwaza.
"I have never been interested in blindly following trends. Even the MPHUNGU era itself is built around identity, elevation and self-belief. So when I looked at Vwaza, I saw something very important: authenticity. I saw a platform trying to build an ecosystem that understands African audiences, African creators and African culture from the inside instead of from a distance.”

“That aligned with me immediately because my career has always been deeply rooted in Malawi while still aiming for global standards. I believe we can build world class systems without losing our identity. Too often, African creatives are taught that success only becomes real when it is validated externally. I disagree with that mindset.”
“Vwaza's philosophy feels intentional. It feels like a platform that wants to empower creators, preserve culture and create direct relationships between artists and audiences. That is very close to how I view my own brand and journey right now. Especially in this MPHUNGU phase where the focus is purpose, ownership, legacy and operating above the noise.”
Building Africa’s Future Infrastructure
This partnership serves as a roadmap for the next generation of Malawian creatives. It moves the conversation away from temporary moments towards permanent imprints in the fabric that is Malawi’s music history. With Phyzix now on board, and with features like Vwaza Music’s Intelligent Discovery, new listeners can discover new hits like “Pepusa” and easily find and follow the musical path to the foundational tracks that built the Gamba legacy.
Ultimately, Phyzix views this move as a call to action for other artists to value their own history. By choosing us, he has ensured that the heartbeat of the continent remains in the hands of the people who created it and passionately fuel it.
"This partnership is definitely bigger than distribution. For me, it represents belief in the future of Malawian entertainment infrastructure. We cannot keep talking about growth while depending entirely on external systems to store, distribute and monetize our stories. At some point, we must also build.”
“What excites me about Vwaza is the possibility of creating a bridge between generations. Someone discovering Phyzix today can access new music like "One & Only” or "Pepusa", but they can also go back and experience the early hunger of "Cholapitsa", the rise of "Gamba", the evolution through every album and every phase. That continuity matters because it turns music into a living archive instead of temporary moments.”
“I also believe younger audiences want more connection with artists beyond just streaming links. They want stories, experiences, ownership and community. Vwaza has the potential to create that kind of ecosystem in a more direct and culturally connected way.”
“At this stage of my career, I am not only thinking about my next hit. I am thinking about what we leave behind for the next generation of Malawian creatives. If this move helps inspire more artists to value ownership, preserve their catalogs and believe in African built platforms, then it becomes much bigger than Phyzix alone.”
Phyzix’ catalog can be found on Vwaza Music through this link: https://music.vwaza.com/artist/phyzix

Written by
Thoko Kadewere
Media Relations Officer
